What is Fired Up?

A product industry event that will leave you feeling inpired, envigorated and of course 'fired up'.

Product based industry has long been a vibrant sector, characterized by creativity and innovation.

However, for newcomers, the journey can often be fraught with challenges. Recognizing these barriers.

Meg and Coral Hawkins, a mother-daughter duo with over a decade of experience in the product-based giftware industry, have initiated an event known as Fired Up.

This initiative aims to provide support and resources to aspiring entrepreneurs in this dynamic field.

Fired Up is not merely an event; it is a movement aimed at fostering creativity and self-expression within the giftware industry. By providing the necessary tools and knowledge, Meg and Coral Hawkins are committed to empowering the next generation of entrepreneurs. As the industry continues to evolve, initiatives like Fired Up play a critical role in shaping a more inclusive and innovative marketplace.

Fired Up serves as a platform for individuals looking to enter the giftware market, offering insights into the intricacies of product development, marketing strategies, and consumer engagement. With the giftware industry projected to grow by approximately 4.5% annually, the potential for new entrants is significant. However, understanding market trends and consumer preferences is crucial for success.

The event focuses on dismantling the common obstacles faced by newcomers, such as lack of industry knowledge, limited access to resources, and difficulties in establishing a brand presence.

By leveraging proffesional advice, atendees will be exposed to all aspects of the industry, including sourcing materials, designing products, and understanding retail dynamics.

Fired Up emphasizes the importance of community and collaboration. Allowing participants to connect with established professionals and fellow entrepreneurs.

Research indicates that businesses with strong networks are 70% more likely to succeed in their first five years compared to those without. This statistic underscores the value of building relationships within the industry.

The event features workshops and seminars led by industry experts. These sessions cover a range of topics, from effective branding techniques to digital marketing strategies.